This month, Matilda Bay’s matured apple cider, Dirty Granny released its first ever outdoor and press campaign that proudly pays tribute to the name and proves you’re never too old for a bit of fun.
Playing on the irreverent and unpolished charm that Australia’s original craft brewer, Matilda Bay has become known and loved for; the communications are an unusual sight for the brand who has traditionally built their fan base through trade marketing and word of mouth.
