Durango, Colo. (June 4, 2012) – Verde PR & Consulting, a full-service public-relations, marketing, branding, and consulting agency with deep roots in the outdoor industry, this week hired Sara Lingafelter as its new director of digital and social media marketing.
Lingafelter comes to Verde after working as digital engagement program manager at REI. She is also more broadly known in the outdoor industry as a blogger, and as an early adopter of and a leading practitioner in social media.