CAC 40

Naughty or Nice? Consumer Holiday Shopping Trends Revealed in 2.6+ Million Social Conversations

NEW YORK— Attention, retailers: as you stock up for the holidays, a new social analysis from Digitas, a digitally-led, global integrated brand agency, and Brandwatch, a social media monitoring and analytics company, reveals insights into what consumers across the country are buzzing about.

VivaKi’s The Pool Welcomes Medialets As Its Ad Serving Partner for U.S. Tablet Lane

CHICAGO, Ill. August 7, 2012—VivaKi’s The Pool, a first-of-its-kind research initiative built on collaboration to uncover engagement models of the future across emerging media platforms, announced today that it has selected mobile brand advertising platform Medialets as the ad serving partner for its tablet lane.

Digitas Joins Facebook Preferred Marketing Developer Program

NEW YORK – April 19, 2012 – Digitas, the top global integrated brand agency, today announced that it has been included in the Facebook® Preferred Marketing Developer Program. The Facebook PMD program recognizes companies that have developed technologies in one or more of the following specialty areas: Page management solutions, ads management solutions, services and platforms for building socially enabled integrations, and/or tools for Page Insights analysis.

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