Brand management

AfterShokz and No. 8 Brands Select Integrated Marketing Company, lotus823, as Agency Partner

  The integrated marketing company will support each brand’s communications needs, helping to increase online visibility and amplify brand awareness  

Scandic’s brand journey wins award in global rebranding competition

Scandic has worked hard over the past year to alter the image of the Nordic region’s hotel chain. The successful rebranding drive, conducted in collaboration with advertising agency Honesty, has been much appreciated by guests and team members. Scandic’s winning strategy has now been acknowledged in the prestigious international branding competition Rebrand 100 Global Awards 2013, putting it in the excellent company of other popular consumer brands such as Starbucks, Kellogg’s and Wrigley.

Complimentary Cision Webinar: The Death of Television? Or its Rebirth?

The growth of video on mobile and other devices has just begun. And the more video spreads across digital platforms, the harder—and more important—it will be to keep track of it. As the line between “television” and “digital” increasingly blurs for audiences, the race is on for who will best aggregate video outside of traditional networks, and gather and use consumption data most effectively.

Personal Branding Expert J.W. Dicks Publishes New Blog Discussing Personal Branding

JW Dicks, Founder of Dicks and Nanton Celebrity Branding Agency, a Personal Branding company, explains that every business owner has a personal brand, whether they realize it or not.

Personal Branding Expert J.W. Dicks Publishes New Blog Discussing Personal Branding

JW Dicks, Founder of Dicks and Nanton Celebrity Branding Agency, a Personal Branding company, explains that every business owner has a personal brand, whether they realize it or not.

Complimentary Webinar: Facebook Timeline for Business

A recent study showed that brands get over 40% more engagement per post with Facebook Timeline. In this webinar, learn how to engage your community with Facebook timeline, leverage your brand’s history and create greater visibility. Through the new Subscribe feature and enhanced media pages, interacting with journalists and influencers on Facebook has become more accessible than ever.

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