Scandic has worked hard over the past year to alter the image of the Nordic region’s hotel chain. The successful rebranding drive, conducted in collaboration with advertising agency Honesty, has been much appreciated by guests and team members. Scandic’s winning strategy has now been acknowledged in the prestigious international branding competition Rebrand 100 Global Awards 2013, putting it in the excellent company of other popular consumer brands such as Starbucks, Kellogg’s and Wrigley.
SEATTLE, Wash. — The music just got better. Today, 
JW Dicks, Founder of Dicks and Nanton Celebrity Branding Agency, a Personal Branding company, explains that every business owner has a personal brand, whether they realize it or not.